Tobba Vigfusdottir

Speaker Bio

Tobba (Thorbjorg) Vigfusdottir, is the founder & CEO of Kara Connect (est. 2015), a customised mental and wellbeing platform for employees. Tobba has an M.Ed in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the University of Iceland; both focused on cognitive psychology. Tobba has, throughout her career, focused on the problem of access to help and support. Her experience as a local politician brought forward the systemic problems people face in getting the proper support to get better. Tobba established an online speech therapy company before establishing Kara. She sits on the National Theatre board and the Science and Technology board appointed by the Minister of Innovation. Before entrepreneurship, Tobba was an elected city councillor in Reykjavík for 12 years, a political Advisor to the Minister of Education and a project manager for a women’s entrepreneurial program.

How Generation Z Will Change the Role of the People Manager?

Gen Z, people born between 1997 and 2012, will make up a third of the workforce by the decade's end. Those already in are not at all like the generations before them. They care about DEI; they might refuse to take on a project that works against their principles and come with a pretty good set of mental health issues. They are the real digital natives in the workplace and grew up with smartphones and social media. This session will review and discuss what Gen Z is bringing to the workplace, both positive and negative, and how they will change companies. Will they “talk the talk” - or deliver real change to the company and branding?
Tobba Vigfusdottir, CEO of Kara Connect since 2015, created a mental wellbeing platform. She has a background in Educational Psychology (M.Ed from the University of Washington and B.Ed from the University of Iceland). She's a former local politician who addresses support access issues, having founded an online speech therapy company. Tobba serves on National Theatre and Science & Technology boards appointed by the Minister of Innovation. GenZ will make up 1/3 of the workforce by 2030. They care about DEI & wellbeing - and bring along strong principles. Will they “talk the talk” or deliver real change?     

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