Sam Robinson

Cycling Behaviour Change in the Workplace

In this evidence-based presentation, Love to Ride will explore cycling behaviour change in the workplace. Using case study data and behavioural insights from organisations around the world that benefit from the Love to Ride platform and programme, Sam will showcase best practice, uncover the broad benefits and share first hand stories from individuals who have both launched and participated in workplace-based cycling behaviour change activity.

Speaker Bio:

Sam's professional background spans private, public and charity sectors in energy efficiency and active travel. Having joined the Love to Ride team shortly after its inception, he has since overseen UK and global business development for Love to Ride, launched the Ride365 year-round cycling behaviour change programme and helped to shape and deliver the organisation’s strategic directions, whilst keeping a keen eye on team development, growth and organisational culture.   In this evidence-based presentation, Love to Ride will explore cycling behaviour change in the workplace. Using case study data and behavioural insights from organisations around the world that benefit from the Love to Ride platform and programme, Sam will showcase best practice, uncover the broad benefits and share first hand stories from individuals who have both launched and participated in workplace-based cycling behaviour change activity.