Speaker Bio: Ruky Toje is a UK-based product manager and workforce innovation strategist at Proteus AI, specialising in building scalable systems that drive customer growth, operational efficiency, and workforce performance. With over eight years of international experience across the US, EMEA, and APAC, she works at the intersection of product development and organisational strategy, helping businesses implement structured, product-led growth frameworks. Her background in technical recruitment and workforce planning gives her a distinctive commercial lens on how product design, team capability, and customer value creation connect. 

Title of your talk: Product-Led Growth: Turning Customer Experience Into Your Strongest Sales Engine

Seminar Description: In today's competitive market, businesses can no longer rely solely on marketing or sales tactics to grow. Sustainable growth comes from intentionally designing customer experiences that convert, retain, and multiply value. This session will share how founders and business leaders can apply product management principles to improve customer acquisition, streamline customer journeys, and increase retention.
Attendees will learn how to:

• Identify friction points in their customer journey
• Build systems that increase customer lifetime value
• Turn satisfied customers into repeat buyers and advocates.
• Replace outdated business practices with scalable growth frameworks.