Company Bio: 42 Technology (42T) is a UK-based consulting firm. We leverage cutting-edge technologies to help multinational clients across industrial, consumer, and healthcare sectors create market-differentiating products and solve complex manufacturing challenges. Our clients include JDE, Kimberly-Clark, Linde, Mondelēz, WD-40, and Xaar.

Title of your talk: Outmanoeuvring competitors with emerging technology under global uncertainty

Seminar Description:  This interactive workshop is designed for leaders whose competitive advantage depends on emerging technology. We will explore a real-world use case where a three-party joint venture is developing a high-stakes product built on a new yet unproven technology. As the project unfolds, new information, market shifts, and strategic tensions will challenge the original plan. We will discuss approaches and actions that can help with maintaining full strategic alignment between the partners.