Speaker Bio: Kati Noakes is an award-winning digital marketing and PR expert with over 25 years' experience helping businesses grow through strategic content, video, and digital innovation. A former Marketing and PR Director at Saatchi & Saatchi and the BBC, she has led major campaigns including a BBC2 documentary, Cannes Film Festival launches, and high-profile events with Sir David Attenborough and Sir Stephen Fry. Founder of KN Comms, Kati works with founders, SMEs, and corporate teams to build visibility, trust, and measurable growth. A sought-after speaker, she is known for delivering practical, confidence-building strategies that help businesses stand out and win clients online.

Title of Talk: From Invisible to In-Demand: How Video is the Ultimate B2B Referral Engine in 2026

Describe your talk session: In today’s B2B market, visibility drives opportunity. If people can’t see you, they can’t choose you. In this practical session, digital strategist Kati Noakes explains why video is now the most powerful tool for building trust, authority, and referrals — and how B2B businesses can use it without big budgets or on-camera perfection. You’ll learn what types of video work best in 2026, how buyers use video to pre-qualify suppliers, and simple frameworks to turn everyday business moments into a video-led referral system that generates inbound opportunities. Ideal for founders, directors, and B2B teams ready to become the go-to choice in their market.

Describe your business profile: KN Comms is a digital strategy and training consultancy specialising in visibility, video-led marketing, personal branding, and sustainable growth for B2B businesses. Founded by award-winning strategist Kati Noakes, KN Comms works with founders, SMEs, and corporate teams to build trust, authority, and inbound opportunities through strategic content, video, and AI-powered systems. The business delivers Digital Strategy Days, personal brand development, video and social media workshops, team training, and consultancy, helping organisations demystify algorithms, use video with confidence, and turn their digital presence into a powerful referral engine.