Speaker Bio: Edward is Managing Director at CogCo. His focus lies in using a more scientific understanding of behaviour to improve the design of products and services. Previously, he was a Founding Member of Common Collective and led the Behavioural Design Lab, a partnership between Warwick Business School and the Design Council. He holds a PhD in Behavioural Science from WBS.

Title of your talk: Make your research speak with AI powered insights

Seminar Description: Why does customer research often end up buried in documents, leaving teams to make decisions without truly understanding their users? Traditional personas and customer segments rely on surface-level traits, missing the deeper needs and motivations that drive customer behaviours. Learn how BengoAI can make customer research more intelligent and usable by converting market research data and information into AI-powered interactive customer profiles that anyone on the team can query instantly. Edward Gardiner will demonstrate how marketing, product and customer teams are moving beyond traditional audience segmentations to uncover real behavioural barriers, test comms, validate features, and generate actionable recommendations.