Speaker Bio: Edward is Managing Director at CogCo. His focus lies in using a more scientific understanding of behaviour to improve the design of products and services. Previously, he was a Founding Member of Common Collective and led the Behavioural Design Lab, a partnership between Warwick Business School and the Design Council. He holds a PhD in Behavioural Science from WBS.

Title of your talk: Make your research speak with AI powered insights

Seminar Description: Customer research often ends up buried in static documents, leaving team to make decisions without truly understanding their users. BengoAI transforms your existing research into interactive AI-powered profiles that anyone can query instantly. Edward Gardiner will demonstrate how marketing, product and customer teams are moving beyond traditional audience segmentations to uncover real behavioural barriers, test messaging, validate features and generate actionable recommendations.